“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.
Following a one-year “lock-up period” imposed by Sina he set up a music sharing company that eventually pivoted to become
“I wanted to create an online community for music lovers, but we noticed that the people who came to this community were really there to meet other singles so I decided that I’d just go straight to dating,” says Li, who met his wife Kathy at a drinks event in Hong Kong.
She was a private equity fund manager at the time – now she’s a venture capitalist – and he was an executive director of equity derivatives at Morgan Stanley.
The charming, slightly geeky former investment banker might not seem like an obvious candidate to be a font of knowledge about the dating world, but he is an avid reader of psychology books and, as he says, “the stats never lie”.
It’s a self-imposed criteria – she can always find a mate,” Li says.
He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.
“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.
The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.
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